Making sure your blogs are SEO friendly is incredibly important, and there are some things you need to know before starting. First and foremost, you should be writing blog posts for humans, not bots. Bots have no feelings, but if you fail to inspire people, your blog posts won’t be very effective regardless of whether or not you’re optimizing the page for search engines. With that said, here are some basic SEO tips for your blog posts that will help them rank higher in Google, Bing, and other search engines.
Choose a specific keyword term or phrase you want to rank forWhen writing a blog post,you want to optimize the post to be relevant for a specific search term or phrase. Think of search engines as restaurants that are competing to serve you the best food around. If you were to go to a restaurant and order a cheesesteak (Philly, what what!) and the waitress brings you back a fish sandwich, well you wouldn’t be very happy! You’d probably stop going to that restaurant if it happened enough. Why? Because they are not serving you something relevant to your order. Search engines operate exactly this way only with content instead of food. The user’s search term is their order and the results are what the search engines are serving back to them.Google, Bing, and other search engines determine what is most relevant to a user’s inquiry and serves them back results that they deem fit the query. So how do they determine what is relevant? The first place they look is within page content, and that’s why it is incredibly important to write content with a specific keyword term or phrase in mind. If you want to rank highly when a user searches for “Exercise Tips,” for instance, then you should create content around this keyword. Here are some structural tricks to increase page relevance to your keyword:
- Include the keyword phrase in your title
- The page title has a lot of weight on content relevance to a keyword. Try to put your focus keywords as close to the beginning of your page/post title as possible. If your focus keyword phrase is “Exercise Tips,” think about a page title such as “10 Exercise Tips to Improve Your Workout Routine.”
- Include the keyword phrase in an H1 (heading) and/or H2 (subheading)
- Make sure that the keyword is included in a H1 and/or H2 on your page. An example of that would be “Exercise Tip #1: Breathe.”
- Sprinkle your keyword in a few times throughout your content
- First of all, don’t “keyword-stuff.” Search engines will know if you’re trying to cheat the system by including your keyword EVERYWHERE in the post. There is no exact ratio of keyword density that is optimal for a post, so just be smart about it. I’ve seen 1-4% working well in different circumstances. Just be aware, put the keyword that you’re trying to rank in a few spots in the copy, and relax.