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Not All Facelifts Are Medical

Feedtrail has been in the medical survey game for a while when they decided it was time to sit on the other side of the table and listen to feedback about their own website. The diagnosis was clear to them: they needed a new look that could better portray who they actually are: credible, sophisticated, modern professionals.

A Prescription for Change

There were 3 key items that were important for Feedtrail: modifying the style to improve first impressions; streamlining the messaging to more clearly communicate their offerings; and ensuring that the website was built with an eye for expansion down the road. Building a custom Content Management System certainly helped with that last point.

Along with the technological base, to evolve the look and feel of the front end we created interesting visuals using animations, video walkthroughs, and scroll magic that made the website feel alive, interacting with the user. All these frills sat on top of a clean and consistent new style that felt most at home in the medical world. A successful digital surgery!

Testimonial From the Client

Our industry is a very personal one - one where the look of a website can make or break a business relationship. We were in the market for a fresh new style that could highlight not only our offerings but also our credibility to prospective customers when we got connected with the GB team. They worked hand-in-hand with us each step of the way to build out a beautiful site that is also very user-friendly, allowing us to keep control over it and add what we want, when we want. The entire team is easy to work with and know how to turn around a quality website!

-Paul Jaglowski, CEO, Feedtrail

In the end, Feedtrail got a new look that they felt showed their true colors. As it turns out, surveying for feedback and to initiate change works in more than just their platform! 

Your Next Project

GB works with clients of all shapes and sizes to improve their digital presence through strategic web design, digital optimization, analytics, brand development, social media and content marketing. Need to improve your digital brand? Send us a message, we'd love to discuss your ideas.

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