Create Products People Really Want to Use
By combining intentional design with user insights, we help efficiently build products that keep customers engaged.
The Importance of Product Design & Strategy
Building a platform has a lot of moving parts, such as aligning stakeholders, managing timelines, coordinating development teams, and much more. Designing strategically will save you an unthinkable amount of time and money by connecting all the dots and reducing expensive do-overs.
Build an Intuitive Experience
Know what makes a superior product? Being easy to use and NOT confusing!
Stay on Track with Timelines
It's crucial to align on key decisions, set priorities, and avoid getting sidetracked.
Reduce Development Expenses
Fix potential issues in the design phase so you don’t have to re-build.
Enable Your Platform to Scale
Set up the correct framework to prepare for new features and user growth.
GBDA is Invested in Your Product's Success
We provide clear deliverables and hands-on support to get you there.
User Journey Maps
What are all the types of people that would use your product and HOW could we solve their problem?
Mockups & Prototypes
How can we test with potential users that the product is easy to use, while aligning all stakeholders involved?
Functional Requirements
What features are absolutely necessary? How can we create a rollout plan for different phases?
Development Hand-off
How can we make sure all the specs are correct in all variations and formats to be technically implemented?
Our 5-Step Process:
Understand
We define product capabilities that directly connect the company’s and customers’ needs.
Strategize
We optimize the user journey and define MVP essentials to maximize engagement.
design
We create a design system for every screen, serving as a visual blueprint for developers.
Test
We identify confusion points and revise designs to enhance the experience before development.
Develop
We craft a clear scope and roadmap to guide the development team for a strategic rollout.
Working with GBDA
We're a family-run business, and that's exactly how we see everyone we work with. Sure, we're all about the work we do, but the real magic? That happens when we team up and collaborate with our partners.
Transparent & Direct
We let you in on every step of our process so you always know what's up.
Collaborative
You're not “clients,” you're partners, and we love bouncing ideas off each other.
Personable
We keep it light and stress free, complete with dad jokes, great chats, and creative games.
Expert Service
Prompt, professional, and expert service for web design. Always immediately responsive to my needs. Having had experience with many other such professionals, GBDA is the go-to service!
—Ditza Katz
Founder of Women's Therapy Center
GBDA Really Cares
Most agencies just kind of get their work done and then move on. GBDA really cares about your success. They really take the time to understand your business to make sure they're driving the most value.
—Matt Harding
Director of Marketing at Joint Relief Institute
A Foundational Partner
GBDA has been a foundational partner for our company since day 1. They are flexible, proactive and innovative and provided significant value add. I would enthusiastically recommend GBDA!
—Jim Porcari
Founder of CmySkills
Easily The Best
I have worked with many different web devs in my time, and I have to say that Great Big Digital is, easily, the best. You all are so respectful and timely in email responses, and it is just a genuine pleasure to work with you.
—Tyler Higginbotham
SEO Account Lead at Digital Position
Product Design FAQs
In addition to our personalized method of being a part of your team, we approach projects holistically. This is to say we take every aspect within the entire ecosystem into account, and understand they interact with each other. We will coordinate with business founders and executives, key stakeholders, engineering teams, marketing departments, current and potential customers, and anyone else remotely involved in the initiative. It is essential for all these moving pieces to interconnect and communicate seamlessly.
The way we work is collaborative. We do not come into the process claiming to know the answers to everything, but we do help facilitate the discovery process to make sure, together, we are finding the answer to the right questions.
The short answer is BOTH. The overall relationship can be looked at as us helping you get from Point A to Point B. A lot of that is research and strategy based, but we are also very flexible in the way we work and can fill in gaps where needed, depending on your operations.
When it comes to service deliverables, in most of our arrangements, we would be providing detailed user research reports, strategy outline documents, UX/UI design, and prototypes.
We offer a number of different ways to work together and our contract would also be completely tailored to your needs and timeline. We can do a month-to-month retainer basis (recommended) or project basis, without ever locking you into a long-term contract.
All of our contracts are completely flexible and can be altered to suit your specific needs or requests.
The most common reason products fail when brought to market is the lack of a solid foundation and strategy from the start. Many companies rush to "just get it to market," bringing an idea straight to developers without proper groundwork.
Without user research, a clear list of functional requirements, prototyping, and beta testing, user experience issues often emerge only after launch. Fixing these issues post-launch is FAR more expensive than addressing them during the design phase due to high development costs. Additionally, early users are disappointed by a sub-optimal experience and may switch to competitors, potentially leaving negative reviews.
As companies scramble to redesign while the product is live, the mounting costs can be overwhelming, making it difficult to convince investors of the product's potential return on investment.
Even if you have a great idea, people will not want to use it if the experience is even remotely unintuitive. So the real investment is making sure that does not happen and fixing all the potential issues before launching.
While we do have a highly skilled dev team, our expertise lies in Custom Website Development, typically focusing on the site that sells the product rather than the product itself. Developing a software product or platform is far more technically demanding, which is why many companies opt to outsource this work to an offshore team.
Our role would involve coordinating with this external dev team to ensure they receive designs with the exact specifications needed for an accurate build. We also manage quality assurance, oversee precision, and address technical issues throughout the process. Since the success of the initial launch is critical, being involved from the start allows us to prioritize ensuring everything works flawlessly.