What’s in a Name?
In case you hadn’t tried to read it out loud yet, “Grue & Bleen” doesn’t exactly roll off the tongue, and we can’t even count the number of wishful attempts we’ve heard over the years. Blue & Green, Glue & Spleen, Ruined Bean, you name it! We still wanted to keep the G and the B so we thought: "Hmmm...'Great' and 'Big' are 2 words everyone can pronounce and reflect our great big ideas." Soooooo we made the switch…you’re welcome!
Our Discovery Process
Even though the original name isn’t front and center anymore, Grue & Bleen the concept is still a major part of who we are and everything we do. What began as a journey to find a metaphorically creative and “clever” name for our atypical approach led us to a super cool philosophical topic: Nelson Goodman’s New Riddle of Induction, AKA the Grue & Bleen Theory. In our minds, no matter how hard it might have been to say, it was US. Colorful. Forward-thinking. Dynamic.
The Theory in Real Life
At Grue & Bleen, er, uhm, Great Big Digital, we don’t want to assume. Sure, things have worked for your business in the past, but we can’t rely on that being the case forever. We refuse to let it make us lazy. Instead, we work our asses off to stay ahead of the curve and anticipate all the amazing possibilities so we can take the right approach and make them happen. We take your blues and turn them into greens. That’s just how we grue.
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